An influencer campaign built to spark conversation, drive reach, and fuel organic growth.
services
Influencer Marketing
client
DSAI
year
2026
For DSAI’s “Where Are You Now?” campaign, we built an influencer framework engineered for reach, engagement, and repeat exposure. Our approach paired data-informed creator selection with scalable content formats, enabling the campaign to achieve sustained visibility while preserving authenticity.
Overview
DSAI’s “Where Are You Now?” campaign was built to spark curiosity, drive conversation, and re-engage audiences at scale. Rather than relying on traditional ads, the objective was to create a repeatable content engine powered by creators that felt native to social platforms.
DMT Records designed and executed a targeted influencer campaign that transformed a simple question into a high-impact narrative distributed organically across short-form content feeds.
Attention is earned when the message feels human, not marketed.
The Challenge
DSAI needed to cut through crowded social feeds while maintaining authenticity.
Traditional ad formats were becoming less effective.
Audience attention was fragmented across platforms.
The campaign required both scale and credibility through real creators.
The goal was to generate high-volume awareness while keeping the content natural, relatable, and algorithm-friendly.
Strategy
DMT Records developed a creator-led distribution model centered on storytelling and repetition.
Recruited niche and mid-tier influencers aligned with DSAI’s target audience
Built the campaign around a single memorable prompt: “Where are you now?”
Structured content for Instagram Reels
Optimized posting cadence to maximize algorithmic reach
Maintained creative consistency while allowing creator individuality
This approach ensured the campaign felt organic while achieving mass visibility.
Execution
Creators published short-form videos using the campaign prompt in their own voice and format.
Content was staggered for sustained exposure rather than a single spike.
Performance was monitored to identify high-converting formats and creators.
Top-performing styles were scaled to extend reach and engagement.
The result was a continuous loop of fresh content feeding platform algorithms.
Results
The “Where Are You Now?” campaign delivered strong organic performance across platforms:
Reels Created / Audio Uses: 2,400+
Organic Creator Posts: 1,000+
Total Views: 4,900,000+
Total Reach: 15,000,000+
Engagement Rate: 8.3%
The campaign successfully combined creator authenticity with algorithmic scale, resulting in sustained visibility and measurable audience interaction.
