A rollout strategy built to drive discovery, editorial support, and chart performance.
services
Rollout Strategy, Marketing, DSP Pitching
client
24hrs, Kino Beats
year
2024
24hr Casino Pt. 2 is a strategic collaboration between 24hrs and Kino Beats built to convert attention into lasting catalog value. Through a structured rollout and targeted DSP pitching, the project was positioned for editorial placement, chart traction, and scalable streaming performance.
Overview
24hr Casino Pt. 2 is a collaborative album by 24hrs and producer Kino Beats, built to expand the artist’s catalog while strengthening long-term streaming performance and editorial visibility.
DMT Records led the rollout strategy and DSP pitching process, positioning the project for discovery across major platforms while maintaining a consistent release narrative throughout launch.
A strong release strategy doesn’t chase attention — it compounds it.
The Challenge
The project required more than a standard release.
It needed to stand out in a crowded release cycle.
It needed to secure meaningful playlist support.
It needed to perform commercially across multiple DSPs, not just one.
The objective was to drive sustained streaming growth while establishing the album as a competitive release within its genre.
Strategy
DMT Records developed a platform-first rollout strategy focused on visibility and longevity.
Structured the release timeline to maximize algorithmic signals
Prepared DSP-specific pitching assets and metadata
Submitted and optimized for Spotify editorial consideration
Coordinated release positioning across Apple Music, Amazon, and iTunes
Maintained consistency in branding and messaging throughout launch
This ensured the album entered the market with both momentum and long-term discoverability.
Execution
The campaign was deployed across all major DSPs with coordinated timing and platform-specific optimization.
Spotify editorial pitches were submitted in advance.
Metadata and genre positioning were optimized for discovery.
Chart performance was monitored to guide continued promotion.
Results
The rollout delivered strong multi-platform performance:
Cumulative Streams: 1.5M+
Spotify Editorial Playlists: New Joints, R&B & Beatz (2 placements)
iTunes Chart: Top 25
Amazon Music Chart: Top 5
Key Takeaway
Successful releases are engineered, not accidental.
By combining structured rollout planning with targeted DSP pitching, 24hr Casino Pt. 2 achieved both editorial validation and commercial traction — proving the value of platform-specific strategy in modern music launches.
